Hundreds of vehicles drive past your business every day and each of those drivers is a potential customer. But you are competing with bad weather, glare from headlights at night, other businesses, and even the radio in the car. Our pros here at Tupp Signs agree that one of the best ways to attract attention to your business is with a pylon sign.
What is a Pylon Sign?
Pylon signs are free-standing signs that have one or two poles as support. The sign can be constructed of steel or aluminum and may have messages on one or both sides. Often, pylon signs are illuminated using backlit LEDs or fluorescent lamps. They may also be called highway, structural pole, or pole signs. Pylon sign companies say that these are very common along busy roads and highways, used as a way to attract attention to a business.
Stand Out from Surrounding Businesses
One of the main reasons to invest in a pylon sign, according to an affordable sign company, is to stand out from the businesses around you. Drivers have approximately eight seconds to view a sign as they pass, which means you must have a way to grab the driver’s attention. By working with an affordable sign company, you can create a pylon sign that will stand out and make your business more noticeable.
Improving Visibility
There are a few tips you need to follow when creating a pylon sign. The signage should be simple in order to give drivers time to read it quickly. According to the United States Sign Council Foundation, a sign displaying four to eight words in simple topography “can be comfortably read and comprehended in approximately four seconds.” That means you have time to convey one message, not dozens. Simple, easy-to-read fonts and short messages work best for pylon signage.
Sign Size
Any pylon sign company will tell you that the size of your sign also matters. You want the sign to be large enough to attract attention but not so large that what you are trying to say gets lost. You want to choose a sign size based on the traffic around your business as well. If your business is in an area with more foot traffic, you may find a smaller sign is better than a larger sign trying to attract vehicle traffic. Town ordinances may also determine the size of your sign.
Location of Pylon Signs
Where you place your sign as well as the way your sign faces can also have an impact on its success. Research indicates that the cone of vision for a driver is about 10 degrees to the right and left of their sight and about 40 feet in front of them. Therefore, you want to position the sign so the message is directly in front and facing traffic. You also want to place the sign on your property in the perfect location. If there are trees blocking your message, drivers will not read it. Utility poles, traffic signals, and buildings can all interfere with delivering your message, according to an affordable sign company. You may even need to be aware of potential snow banks and landscaping which could grow to obscure your signage.
Create an Attractive Sign
You also want signage that is attractive and pylon signs offer the best options for a beautiful, bright sign. Because pylon signs are larger than other types of signs, they are better able to display your message. Their size allows you to add graphics, logos, and text without making the sign look too crowded. A pylon sign company will tell you that this type of signage is an excellent option if your business is set back from a heavily traveled road or if there is a large parking lot in front of your business. They are also a great way to mark the entrance to your business, especially if it is obstructed by other buildings, trees, or topography.
Other Pylon Sign Options
You have many options when it comes to pylon signs. You can create one with an interactive digital display with videos and animations or create one with an unusual shape, such as in the shape of a mascot or logo. Add LED lighting that can increase your business visibility at night and during inclement weather. A 3D pylon sign is another option if you really want to grab the attention of those passing by. An affordable sign company can also create a sign using eco-friendly materials. Some of the most eco-friendly options include wood, bamboo, aluminum, and polypropylene.
Get Stunning Signage from Your Local Sign Business, Tupp Signs
Signage is important no matter where your business is located, but if your company is in a busy area, whether surrounded by other businesses or with heavy traffic passing each day, your signage is critical. You want signage that draws attention yet has a message that is easy for those passing by to read easily. You also want to be sure you follow all the codes required by your city.
That’s where Tupp Signs can help. We can design the perfect signage for your business to get you noticed. Established in 1928, our company has worked with a wide variety of industries and businesses, large and small. Give our friendly team a call today at 302-322-1600 or fill out the easy online form to see how we can help you get your business noticed.