If you have a restaurant business, you need good signage. Whether you have an upscale restaurant or a cozy diner, a sign can help reach those hungry customers. Signage is both cost-efficient and effective. A well-crafted sign delivers a strong impression. Let’s look at how the restaurant industry uses signs for their businesses.
Investing in a Restaurant Sign
With online marketing, you could be hesitant to use a physical sign for your restaurant. You might think that all you need is a website, email, or mobile app, but that is not the case. There are several benefits to signage advertising. For example, many people will stop in a restaurant when they see a sign on the road. If you rely on digital marketing, you miss out on those opportunities. Signs are a reliable way to advertise your restaurant. It has the power to draw in those hungry patrons and create a buzz about your business.
How To Use a Sign for Your Business
Now that you know the importance of signage for your business, how do you use it? Let’s look at the best ways to use those signs for a restaurant.
Place in a Visible Spot
If you want to attract customers, you need to place the sign in a conspicuous spot. Big, tall pylon signs and billboards are easier to find than smaller signs. If you plan to use a billboard near a highway, make sure it contains directions for travelers unfamiliar with the area. You want to use signs that will catch the eye of a motorist or pedestrian.
When you are designing the sign, use bold and bright colors. With vibrant colors, your signs will stand out. Color contrasts can help too. Unique signs are a great way to get attention. You will also want to have a sign that can help you advertise day and night. Consider using a lighted sign to promote your restaurant.
Signs are visual communication tools. When you have a restaurant sign that is one-of-a-kind and placed in a visible spot, it will stick out to any potential customer.
Convey a Message
No matter the sign style, you need to have effective text. When someone is driving past your restaurant, you only have a few seconds to gain their attention. Many restaurant businesses use signs to send a message to their intended audience. However, that doesn’t mean you want to overload your sign with too many words.
You might want to add a slogan or directions to your sign for your business. A restaurant sign is an excellent way to convey a message to your customers. Whether you use some humor or a heartfelt message, it can capture the attention of drivers and pedestrians.
Promote the Brand
As you may know, a restaurant is more than food. You want to create a fantastic experience for your customers. Many successful businesses will create signs to promote their branding.
If you think about McDonald’s, you can already picture the iconic red and yellow sign. These signs are known throughout the world because of brand awareness. While your restaurant might not be on the global level as McDonald’s, you can still use those principles for your sign.
Restaurant signage is a great place to display your logo to start making an impression on your customers. When the public sees your sign, they should automatically think of your restaurant. A well-designed sign will help communicate your brand’s quality and value to your customers. Keep in mind that a sign can also promote word-of-mouth marketing.
What To Put on Your Restaurant Sign
You should create a restaurant sign with your needs in mind. For that reason, you will want to work with a professional sign company. They will know what will work best for your restaurant. Some of the essential components of a great restaurant sign should include:
- An easy-to-spot design or logo
- Legible fonts
- Graphics or words to increase your customer base
Now that you know what to include, what type of sign should you choose? There are many popular sign options for your restaurant. Backlit signs do provide your business with a more modern look. It also gives your restaurant extended nighttime visibility to customers even when you are closed.
Blade or hanging signs are very common in the restaurant industry. They might seem small, but they can serve as a good starting point to advertise your business. If you have room, consider a pylon sign. This type of signage covers a broader area, making a bigger visual impact.
Another way to draw attention is with an illuminated sign. Many businesses use neon colors or bright lights to attract more customers. Channel lettering is another option to provide your business with nighttime visibility over a long distance.
Lightbox signs are usually placed above a restaurant, and they remain illuminated for the nighttime. Finally, don’t forget about digital signage. With these messaging centers, you have plenty of options to create a personalized message. In addition to that, you can change the sign to meet your needs.
All of these signs can go a long way to boost the visibility of your business. With the right signage, you can reach a large audience. At Tupp Signs, we have been in business since 1928. We have experience in all aspects of the signage industry. Our team can help you find the right option for your restaurant. Schedule a consultation by calling 302-322-1600.