The makings of great signage begins with a design that captures interest and creates a lasting first impression. One of the best sign types to do that is the monument sign. These durable freestanding signs are generally located at the entrance of a property, making them an outstanding tool for branding and visibility. How else do monument signs benefit commercial properties, you ask? Let’s dive into the many benefits of monument signs for commercial properties and why they may be the perfect choice for your business.
Key Takeaways
- Monument signs are freestanding, ground-level signs made from durable materials like stone, brick, or concrete, offering customizable designs for commercial properties.
- These signs provide enhanced visibility, ensuring businesses are easily identifiable by pedestrians and passing traffic.
- Monument signs elevate brand recognition, creating a professional appearance and offering consistent, year-round exposure.
- Built to withstand weather conditions, monument signs are durable, low-maintenance, and a long-term branding investment.
- Industries like retail, corporate offices, healthcare, education, and real estate benefit greatly from the visibility and professionalism of monument signs.
What is a Monument Sign?
A monument sign is a type of freestanding sign that is typically positioned at ground level near the entrance to a commercial property. Unlike traditional pole signs that stand tall and are mounted on poles, monument signs are usually supported by a solid base made of brick, stone, concrete, or other durable materials. These signs can be customized in size, shape, and design to reflect a company’s unique branding and the architectural style of its property.
Monument signs can feature your business name, logo, and additional messaging. They can be illuminated for enhanced visibility at night, making them a highly effective and professional choice for businesses looking to boost their presence.
How Do Monument Signs Benefit Commercial Properties?
Monument signs are more than just signage. They are a unique message to potential customers, clientele, and even employees. Furthermore, the impression left by these signs benefit your business a number of ways, including:
Enhanced Visibility
Monument signs make a strong first impression. Positioned at the entrance of a property, they are typically large enough to be easily seen by passing traffic or pedestrians. Whether your building is on a busy street or a quiet side road, a monument sign ensures that your business stands out and is easily identifiable.
Professional Appearance
Signs that are crafted from materials like brick, stone, or metal have a sophisticated, permanent feel. Such a look will elevate your brand’s appearance, signaling to customers that your business is professional and established. In other words, monument signs create an immediate sense of credibility and trustworthiness, even for businesses that are just getting started.
Increased Brand Recognition
A well-designed monument sign enhances brand visibility by keeping your business name or logo in front of potential customers. Monument signs are hard to miss, and because they are static, they provide constant brand exposure day and night. This consistent visibility helps strengthen brand recall and recognition over time.
Durability
Monument signs are built to last. Made from durable materials, they are resistant to weather conditions such as wind, rain, and sun. This ensures that your sign remains in good condition for years to come, offering a long-term branding solution. The materials used are also low-maintenance, meaning fewer repairs and replacements are needed.
Increased Foot Traffic
Signage of all types are great for attracting foot traffic. The physical presence of a sign, particularly a well-designed monument sign, gives your business permanenance. More customers will automatically be drawn to your property. Whether you’re a retail store, office building, or a medical facility, a monument sign is an ideal tool for marketing your location, driving foot traffic, and increasing business exposure.
Compliance with Zoning Regulations
Many cities and towns have zoning regulations that dictate the size, location, and type of signage allowed. Monument signs often comply with these local codes better than pole signs or billboards, which may face restrictions. Depending on your location, a monument sign might offer more flexibility in terms of placement and visibility.
What Industries Benefit from Monument Signs the Most?
Since monument signs can be designed a myriad of ways, they are versatile and serve multiple industries well. Here are some businesses that can benefit from this signage solution:
Retail Businesses
Shopping centers and standalone stores can use monument signs to draw attention and attract customers. Whether you’re a grocery store, clothing boutique, or restaurant, a monument sign helps you stand out in a crowded market.
Corporate Offices
Office buildings or business parks use monument signs to make it easy for clients, customers, and employees to find their locations. Large corporate campuses can also use monument signs to brand their properties and help guide visitors to different sections of the building.
Healthcare Providers
Hospitals, medical offices, and clinics can use monument signs to enhance visibility and guide patients to their locations. These signs can be particularly helpful for large facilities, ensuring patients feel confident about where they are going.
Educational Institutions
Schools, universities, and libraries can benefit from monument signs to indicate their campus and various departments or services. A strong, branded sign gives the institution a professional and welcoming presence in the community.
Real Estate Developers
Property developers and business parks use monument signs to showcase multiple tenants or a single business. These signs provide exposure and allow businesses in the area to share branding opportunities, helping potential customers easily locate properties for lease or purchase.
Get Your Custom Monument Sign from Tupp Signs
Ready to make a lasting impression on customers and visitors? Want to elevate your branding and marketing efforts easily? A customized monument sign from Tupp Signs can do all that and more. Our team works closely with you to design a monument sign that perfectly reflects your brand and aligns with your property’s aesthetic.
From concept to installation, we ensure your sign is both visually appealing and durable, providing you with a long-term branding solution. Whether you’re a retail store, healthcare provider, or office building, Tupp Signs is here to help you stand out with a custom monument sign.
Contact us today at 866-324-7446 to discuss how a custom monument sign can transform your commercial property and attract more attention to your business.