When it comes time to advertise your business, you want to select the right type of sign for the job. You have two choices: traditional or digital signage. Traditional signs include everything from vinyl adhesives to banners, while digital signs are a modern way to display current messages. Which one is the best for your […]
In the early days of digital signage, the users would have to go to the sign and change the displayed content. That meant hooking up a keyboard and a USB drive to make any changes. This process was labor-intensive, and it often required at least a half-hour of valuable time. As a result, many business […]
The acronym or abbreviation for the ADA represents The Americans with Disabilities Act that was initially put into law in 1990. The law prevents discrimination against those in the workforce who are disabled. Since 1994, the Act includes both state and federal agencies that employ at least 15 workers. The Department of Labor and the […]
You can build your brand with a channel letter sign. These 3-D signs attract new clients and capture the attention of returning customers. You want to make sure that the colors and fonts match your company’s branding. If you have custom colors for your brand, you should incorporate them into your channel letters. What Is […]
Every business wants to get the “big break” to help it stand out from the competition. Before reaching that point, you need to consider branding awareness, especially when choosing signage for your business. Brand consistency can help you connect with potential customers and market your business. If you want to know why brand consistency is […]
There are choices in finding an affordable sign company for your business or franchise. You want a company that is not only reputable but able to undertake your signage assignments. There are essential features to consider when you’re looking for a sign company. Here are some of the more important ones. Knowing Local Laws A […]
Winter weather can cause damage to any outdoor sign and indirect harm to your business. With cold, winds, snow, sleet, and freezing rain, your signs are subject to cracking, fading, and even structural and mechanical damage. What do you do about it to protect your signs against severe winter weather and any other damage related […]
Signage should be at the forefront of your visual representation when establishing a franchise location. You want people to connect with your brand and your franchise locations. For that reason, these signs need to have a uniform appearance. If you want successful signage for your franchise, take a look at our guide. Signage Attracts Visitors […]
Over the holidays, you want to make your business visible to pedestrians and drivers. Digital message centers, pylon signs, and billboards are great ways to advertise during the holidays. You might think that there is no need for a seasonal sign. However, these signs have plenty of benefits. Here are a few reasons why you […]
If you have an outdoor sign, you want to take a few steps to keep it in optimal shape. The harsh cold and heavy snow can cause some damage. By being proactive, you will prevent any problems with your signage. Not only will your sign continue to look great and attract customers, but this signage […]
