With the right signage, you can send a professional image to your community and potential customers. For that reason, you want to protect that valuable investment. If you don’t bother with maintenance, the sign can lose its aesthetic appeal or become damaged. An unattractive sign not only looks terrible, but it can actually drive away customers from your business.
Don’t worry! Maintenance does not have to be a hassle. While these signs are durable, it is essential to take care of them. Here are a few simple steps you can take to make sure your business sign looks its best.
Clean Up Any Dirt and Debris
If you have an outdoor sign, there is a big possibility that layers of dirt will accumulate on the surface. Wind and rain often pick up particles and distribute them on your sign. You might even notice debris in the sign’s crevices.
You can maintain the appearance of your business sign by taking time to clean it. These tasks can be completed by yourself, or you might want to hire a professional for the job.
However, don’t just take a bucket of water and dump it on the sign. Some signs have components that can become damaged. If you have any doubts about the best way to maintain your sign, think about speaking to your signage maker for the proper method to clean it.
For those indoor signs, you still need to give them a thorough cleaning. Dirt can build up inside your building. A heavy layer of dust will make your sign look unprofessional and unattractive. Cleaning up dust is pretty straightforward. Just take a soft rag and wipe down the surface of the sign. With a quick cleaning session, you can spruce up the look of your business signage.
Check for Signs of Wear and Tear
If you have a sign located on the outside, it is exposed to the elements. Signs with metal components are susceptible to rust, especially if you live in an environment with harsh weather conditions. Not only does rust affect the look of your sign, but it can lead to structural damage.
Once you see signs of rust, you need to take care of the issue immediately. Contact your signage maker to get some advice about the proper maintenance so that you can address any problems. In severe cases, your sign might need to be removed and restored to its former glory.
Rain and sunshine can do plenty of harm to your business sign. These elements will fade the color and surface of your signage. When those colors start to fade, you can often refresh them with a touch of paint. Once again, address severe damage with your signage manufacturer. In many cases, these signs are very durable and can withstand most weather conditions. If there is a problem, the signage maker can help you take steps to resolve the fading.
For those digital signs, they are different from other options. A digital sign requires special care. You can often clean the exterior encasement with a cloth, but you might need to watch out for any problems with electrical elements. You should address any issues with the electricity as soon as possible. Otherwise, the sign could short out and cause significant damage to your components. Along with that, electrical problems can even cause injuries or damage around the sign. Never ignore electric issues with your signage!
Most outdoor signs will not have too much wear and tear. These high-quality signs are manufactured to stay outside and handle all of those weather conditions. In the case of damage, they should be covered under warranty. With that, you can be assured that your sign will last throughout the years.
Look Out for Structural Damage
Unfortunately, even with the best care, things can happen to your sign. Pedestrians and drivers can easily damage any sign near a driveway or high traffic area. When you see any signs of damage, you never want to ignore them. If you leave that damage unattended, it can lead to even more structural problems.
Vandalism is another unfortunate part of a sign. Some people just look for reasons to destroy property. Vandalism can happen to any business. If you notice any vandalism, you need to address it immediately. You could remove graffiti, but damaged areas might need a new component. Make sure to contact your signage maker to get a replacement for your sign. You never want to leave up a damaged sign since it can make your business look unprofessional.
Maintain Special Features
If you have any unique lighting fixtures or other features, you want to maintain those signs constantly. By doing that, you can protect the safety of your business. Any electrical damage could lead to issues, including fires. With regular maintenance, you can retain the appearance of your sign while still keeping everyone safe.
Keep It Fresh
Over time, you might want to think about a replacement or upgrade for your existing sign. A fresh look at your business branding is always a good thing. Upgrading your signage is an excellent investment that can help you get more customers and retain those existing ones.
If you don’t have the budget for a complete overhaul, make sure your sign has the current information. Fortunately, many signs feature LED or LCD digital messages that can be updated with a few button clicks. You can change the business message, add hours, or advertise your current sales. These digital signs are also better to maintain than some other options.
Final Word
If you want to maintain the appearance and functionality of your signage, then you need to take steps to keep it looking professional. A business sign should be bright, clean, and updated. Without that, you could be driving away potential customers with a poor branding message. These maintenance tips can keep your signage looking great.
Want Experienced Signage Help?
At Tupp Signs, we can help you find the right signage for your business. From metal plaques to digital message centers, we have signage to fit your company’s needs. You can schedule a consultation by calling 302-322-1600.