Signs are not like they used to be. Signs have been digitized to mix in with the modern world, becoming more than something that just announces the existence of your business. Digital signage is the future—video walls, tablets, kiosks, and touch screen menus. If you are ready to give your business a digital boost and welcome tomorrow now, then you should consider digital signage.
Digital signage is not to be confused with conventional signage that is a single item with one purpose: to show off your business from a stationary point, such as by a road, or above the entrance door to your main office building. Instead of having one job, digital signage can tackle multiple objectives at once, because it has the ability to display multimedia content, like images, video, social media, websites, animated text, and so on.
Digital signs are powered with technologies like LED, LCD, and projection mapping. You will see digital signage around transportation systems, retail stores, hotels, museums, stadiums, airports, corporate buildings, and public spaces to provide a mixture of navigation, marketing, and other information to those who see and interact with the technology.
Get a better understanding of digital signs, and all it takes to operate them.
Digital signs boost brand awareness because of the power of the visual message. When a business incorporates both the recognition of a brand and the recall of a brand within the content of the digital signage, it’s going to leave a lasting impression on most anyone who sees it. Including these features within digital content is a sure way to capture the attention of potential clients.
Help your business stand out, here are more reasons why you should invest in digital signs.
If your business requires a customer to wait for more than a couple of minutes, you might place a digital interactive sign in the waiting area. It can then be used to show entertaining videos, play games, or something of that nature.
The benefits that you receive from this kind of sign are less obvious, but still there. The biggest one is that it provides you with an opportunity to connect with your customers and make them associate your brand with good things. The more they enjoy their experience, the more likely they are to come back…it’s that simple.
A lot of restaurants have been experimenting with interactive menus, and they seem to be pretty popular. They remove the need for traditional wait staff and save time in the process. Some of them will also provide games, trivia, and other amusements so that the customer can occupy themselves while they wait. Interactive catalogs are another obvious usage, and helpful tips/information can also be incorporated. For instance, some grocery stores now have kiosks that provide many different recipes.
Keep the discussion going, take a deep dive into the latest trends in digital signage.
The ongoing use of digital signage results in wear on hardware, so it’s crucial to choose the best hardware in your initial use. That includes media players, hard drives and servers that are critical to the operation of a digital system and getting important advertising messages out to the public. Most hardware has a temporary life and requires replacement after working for a certain amount of time.
Check your letters, whether they are digital or a more traditional type, as the letters themselves, may be hard to view through fading over time or general wear and tear from the sun or the elements. You don’t want to give the wrong impression with faded or missing letters. You want to replace them quickly.
When you have a convention center, you want to maximize your revenue. Advertisers will pay big money to target specific groups, especially when they are in town for a convention. Exhibitors and sponsors are always searching for ways to drive traffic to their booths. You should not limit advertising to just exhibitors. Use your digital signs to help local bars, restaurants, and stores entice visitors to their establishments. Many local businesses will jump at the opportunity to promote themselves to those convention visitors.
Here are a few reasons digital signs are a must-have for your convention center.
In today’s world, all educational institutions need to create a comprehensive safety plan. These plans can help evacuate the buildings in the event of an emergency. Schools have posted their evacuation plan on bulletin boards in the past. However, many students and teachers pass by these pieces of paper without looking at the information. As a result, when there is an emergency, they can be in danger.
You can integrate digital signs with an alarm system to notify everyone about emergencies and direct them to the right locations. If the emergency requires everyone to stay inside the building, these signs can change to communicate all safety protocols.
Implementing these safety systems can help inform the faculty and students about what they need to do during dangerous situations, helping to reduce confusion and save lives.
Get a more in depth look into the advantages of digital signs for schools.
Traditional signage is the standard way to reach customers, but digital signage has many advantages. Even with higher upfront costs, digital messaging centers are a better investment for your business. You can easily capture your customers’ attention with images and messages that those traditional signs cannot match. Today, digital signage is the better option for many business owners.
See more on our take of the digital signs VS traditional signs debate.
Digital signage software enables users to manage the content of their digital signs and screens. With this tool, users can create a playlist, organize their screens, schedule content, and diagnose playback issues. In many cases, digital signage software is sold as a Software-as-a-Service (SasS) with minimal subscription fees.
With cloud-based digital signage software, users can update content from a smartphone or laptop. There is no need to physically visit the sign to change your message. Since the content exists in the cloud, it can be accessed from any location, whether you are in the office or at home. The users can remotely drop and drag the content to their digital signage.
Learn a few things about digital signage software and how it can help your business.
Yes!
You can increase workplace safety and productivity by showcasing safety measures for different departments. This is more than signs that say, “It’s been x-amount of days since our last incident.” Display safety procedures and various instructions about what to do in emergencies routinely so everyone knows.
You can display these useful tips and other information alongside other communications, such as guest or visitor information, useful resources, weather, and parking information. The digital signage can also be updated to reflect changes in procedure as your business evolves.
Learn more about digital signs and their ability to improve workplace safety.
The main component is the use of technology and content management systems to capture attention. Digital signage kits are also known as digital media players. The reason this is often called a kit is because you cannot just have a media player or a computer or TV monitor and call it a media player. You need other tech, as well.
There are two things you need to start using a media player: content management software (CMS) and a TV/display that you can plug the HDMI cable into.
A CMS is a kind of software that has been developed to help run on the media player and display information, such as pictures, images, video, and streamed content, such as social media updates, live news, or weather.
The media player itself is a piece of hardware. They come in various sizes, from Android-based media players that are small and handheld. Others are like a USB stick.
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