Are you looking to move your bank branch into the future? It might be time to see how digital signage can gain new customers. Over the past years, bank branches have been rethinking how they can meet their marketing and advertising needs. Despite the push for online banking, these branches are an essential element for customers. If you are lost on how to reach out to new customers, here are a few ways that digital signage can help you.
Bank Branches Are Essential
Online banking is a popular option. However, nearly four out of five customers still prefer to do business in person. Along with that, these branches are the lifeline for many banks. Local branches drive more sales than other methods of banking. For that reason, you need to focus your attention on attracting those local customers to your branch.
You can modernize your branch by using digital signs to create an integrated experience for new and returning customers. Engagement is still vital with these clients. While the bank branch is often seen as a transactional hub, it can also be a space where digital information is shared about services, products, and important information. These digital signage solutions are the ideal way for your branch to sell banking services to clients.
Customers Expect Engagement
With rapid technology changes, customer expectations are high. They want superior customer service when they walk into a bank. In addition to that, these same customers are expecting their branches to use leading technological capabilities to meet their needs. Many banks measure their branches’ performance levels based on the satisfaction of their customers. However, customer service only makes a smaller percentage of that equation. Building trust between the customers and branch workers is another piece of the puzzle. A digital sign can become a talking point between your staff and the clientele.
Many branch managers are concerned about improving brand awareness and increasing customer satisfaction. Print advertising is great, but it just doesn’t have the touch like a digital sign. Banks can only print a limited number of brochures, banners, or posters. Plus, those messages are static, and they just don’t reach a large audience. Digital signage gives your branch an efficient way to reach potential clients and hit those marketing goals.
With a digital sign, your bank branch is not confined to a single message. You can create multiple messages to promote your services or needs. In addition to that, your messages can be geared towards a specific income demographic or age group. Those digital messages can provide information that is relevant to their particular financial circumstance.
Don’t forget that a digital sign gives you plenty of opportunities to meet those rising customer expectations. Customers have a better awareness of digital signage. On top of that, these digital displays have better conversion rates than printed materials.
The days of physical advertising materials could be over. Successful branches need to find innovative ways to change with the market and improve the customer experience. With a digital sign, you can move your local banking branch into the future.
Ways That Digital Signage Can Boost Your Bottom Line
Now that you are ready to use digital signage for your bank branch, here are a few ways that they can bring new customers to your institutions.
Promote Your Services
When you have existing clients, it can be easier to sell to them than those new customers. However, you can use a digital sign to educate your current and potential customers. Use these message boards to promote credit card offers, loan rates, or other pertinent information. Digital signs are great attention-grabbers, and you want to use them to your advantage.
Boost Customer Satisfaction
No one wants to wait for an extended period at your bank branch. In many cases, potential customers will leave and head to another branch without resolving their issues. If you are trying to get them to sign up for services or products, long waits can lead to lost business. Unfortunately, there is no way to prevent delays, but you can boost the customer experience by adding a digital sign to announce the wait times. Plus, these digital boards can be used to display something that will capture their attention and keep them focused away from a long wait time. Digital signage is known to improve loyalty and keep your customers happy in line.
Target Relevant Content
If you are looking to engage those new customers, you need fresh content. Don’t forget to keep everything updated, properly managed, and targeted towards specific groups. With these signs, it is easier than ever to streamline your message. You can switch up your message regularly. For example, think about targeting retirees in the morning for their banking needs. In the late afternoon, display messages that will reach out to Millennials.
Enhance Your Surroundings
Some people think that banks are drab. If you want to push your local branches into the future, use digital signage to complete that task. Take a look around your building. An open wall is an ideal spot to add a digital sign that can keep your clients involved, enhance your credibility, and promote the bank’s mission statement. Think about using that space to talk about important milestones or share a positive impact that you have made in the community. There are endless possibilities to connect with your customers when you use a digital sign.
Get a Modern Look
Bank branches often have a boring or stuffy feel to them. They don’t really scream “welcoming” to new clients. You can change that atmosphere with a digital sign. Whether you use these digital message boards to engage or educate your customers, these signs are the perfect way to grow your brand and improve the banking experience.
Boost Your Bank Branch
Tupp Signs is one of the best digital signage companies in the area. We have the solutions to help you bring in new customers to your banking branch. If you want to modernize your advertising, schedule a consultation by calling us at 302-322-1600.