The quality of a business sign plays a crucial role in brand perception. A well-crafted sign conveys professionalism and trust, while a poorly finished one can make even a reputable business look unpolished. The difference often comes down to the materials and finishing techniques used. Understanding these distinctions can help you invest in signage that enhances your brand image rather than detracting from it.
Key Takeaways
- Cheap signs use flimsy materials that degrade quickly, while high-quality signs use durable options like acrylic, aluminum, and HDU.
- Inferior paints fade and peel, whereas UV-resistant and powder-coated finishes ensure durability.
- Rough, unsealed edges lead to warping, while smooth, sealed edges enhance longevity.
- Low-quality printing blurs and peels, while high-resolution graphics and premium vinyl stay crisp.
- Poor LEDs flicker and discolor, while quality LED modules and protective coatings ensure even lighting.
1. Material Quality
First and foremost, cheap-looking signs are often mass-produced using low-grade materials. They are not meant to withstand environmental conditions for long. Common low-quality materials include thin plastics, subpar vinyl, and untreated wood, which can warp, fade, or crack over time. In contrast, high-quality signs use premium materials such as:
- Acrylic and Polycarbonate: These materials are more durable than basic plastics and offer greater weather resistance and longevity.
- Aluminum and Stainless Steel: Resistant to rust and corrosion, ensuring a polished look for many years.
- High-Density Urethane (HDU): Provides a carved, dimensional appearance without the vulnerabilities of wood.
2. Paint and Coatings
Low-quality signs often suffer from fading, peeling, or uneven paint application due to the use of inexpensive coatings. Signs that lack UV-resistant or weatherproof finishes quickly degrade in outdoor conditions.
There are better options out there, including automotive-grade paints, powder coatings, and UV-protected laminates. A reputable business sign company like Tupp Signs will use powder coatings and UV-resistant materiasl to ensure that your sign resists chipping, rust, and discoloration. Furthermore, a properly applied finish ensures that the sign maintains a clean and professional appearance over time.
3. Edging and Sealing
If you want to verify if you signage was crafted by a master, look at the edges and seals. Rough, unsealed, and poorly cut edges point to low-quality. Additionally, there may be jagged edges, exposed seams, or laminate that is peeling before the sign is even installed. A high-quality sign will be finished to a much higher standard. You will notice the precision-cut edges that are smooth and even.
Edges are also sealed. Sealing protects against moisture infiltration, preventing warping and delamination. You may also consider a flush mount, where the fasteners are concealed and the joints are seamless. Such finishing touches contribute significantly to a sign’s durability and aesthetic appeal.
4. Lettering and Graphics
Signs with blurry, peeling, or misaligned graphics often look cheap and unprofessional. This is usually due to the use of low-resolution printing, poor-quality vinyl, or improper application techniques. Instead, you want a high-quality finish, one that includes high-resolution printing of graphics, premium vinyl lettering, and laser-cut or routed lettering. What you receive depends on the style of your sign, but the crispness of its final look is tantamount to the success of the sign.
High-resolution printing, for example, ensures that the graphics are easy to see and stay clear over a distance. Vinyl lettering is resistant to peeling, bubbling, and cracking, which is ideal for signs that are going to be out in the sun throughout the year.
5. Illumination and Coatings
Cheaply made illuminated signs often suffer from uneven lighting, flickering, or discoloration. This is typically due to the use of low-grade LED modules, poorly installed wiring, or lack of protective coatings. A high-quality illuminated sign should have elements like evenly distributed LEDs and coatings that protect the functionality and aesthetics. When the LED modules are spaced evenly, for example, you avoid hot spots where the heat generated can affect the materials. There are also waterproof and dustproof casings to protect internal components for long-term functionality. Anti-glare and diffusion coatings also help with readability from a distance, which can help passerby and drivers see your signage.
Invest in High-Quality Business Signage with Tupp Signs
There are many facets that create high-end signage, but it often comes down to the finishing details. By investing in high-quality materials, protective coatings, precision graphics, and durable illumination, your business signage can maintain a polished appearance for years.
It also helps to have a trustworthy local business sign company like Tupp Signs on your side. At Tupp Signs, we create durable, professional signage using top-tier materials and superior finishing techniques. Serving businesses across DE, PA, NJ, NY, and VA, we’re here to help you make the best impression. Contact us today at 866-324-7446 or request a quote online to upgrade your business signage.