Convention centers are becoming popular places for digital signs. While many convention centers are currently utilizing digital signage, they may not be taking advantage of these signs’ benefits. Here are a few reasons digital signs are a must-have for your convention center.
Generate Revenue
When you have a convention center, you want to maximize your revenue. Advertisers will pay big money to target specific groups, especially when they are in town for a convention. Exhibitors and sponsors are always searching for ways to drive traffic to their booths. You should not limit advertising to just exhibitors. Use your digital signs to help local bars, restaurants, and stores entice visitors to their establishments. Many local businesses will jump at the opportunity to promote themselves to those convention visitors.
These businesses can advertise at certain times of the day or for specific events. Allow them to create a relevant message to display to their customer base. You are missing a golden opportunity if you have a convention center and are not selling advertising space on your digital signage. Digital signage is the ideal way to help you generate more revenue for your convention center.
Update Convention Schedules
Convention schedules are constantly changing. If you don’t have a digital sign, it can be a challenge to get the updated information to the public. With multiple events taking place in a single day, it can be confusing for visitors when they need to get to a particular spot.
Digital signage is there to help. You can display timely information to all visitors throughout your center with these signs. These screens can be programmed independently with specific content. In addition to that, you can show directions to help others reach certain parts of the building. With up-to-the-minute tips and schedules on a digital screen, you can reduce the number of printed event schedules and the need for additional personnel during a convention.
Emergency Notifications
Convention centers can hold a large number of people. Unfortunately, there might be a time when you need to get emergency information out to them. With a digital sign, you have a quick and reliable way to send that information to all the visitors. Most digital signage centers have the capabilities that allow you to override any screen so that an emergency message can be displayed. While you hope you never have to use the emergency functions, it is a vital tool that can keep everyone safe in those situations.
Transit and Traffic Information
Many convention visitors will head from the airport to your center. After the event, they will leave the expo to catch a train, flight, or bus. If you want to take your digital sign to the next level, use it to integrate live data feeds for public transportation. You might even want to display the current flight delays on the message board. Don’t forget about adding up-to-the-minute traffic on the digital screen to ensure visitors will not miss a flight because of road work or an accident. These simple touches can help you keep visitors happy and attract more conventions to your location.
Social Media Engagement
Today, everyone is sharing their experiences on Facebook, Instagram, TikTok, or Twitter. Your visitors will want to post about the newest technology or the coolest booth. Event exhibitors use their social media accounts to inform visitors and announce special events. Your digital sign can capture and display all of those social media updates.
Use your digital sign to run contests or have visitors send messages to the screens. Don’t worry. Digital signage software can help prevent inappropriate messages from reaching the screens. When a new convention comes to town, you can easily switch these social media streams over to the next event.
Live-Stream Event Content
Conventions attract large groups of visitors. Unfortunately, there is limited space for certain events or speakers. While that can leave some visitors feeling left out, use your digital signage center to live-stream these events. Exhibitors love these capabilities because they can reach individuals who couldn’t get into a particular hall or room.
Some visitors will enjoy the flexibility that these digital screens give them. Now there is no need to rush to a specific exhibit hall. They can just find a quiet location and watch the keynote or presentation. Large exhibitors will enjoy these features and want to use them for their events. You will definitely attract more business when you can add live-stream capabilities to your offerings.
Enhanced Offerings
When companies and industry leaders are looking at convention centers to host their events, they are interested in more than a space to hold their visitors. The convention center industry is competitive. You can stand out from the competition with digital signage. These signs can display a wide variety of messages, and you can use them for more than listing the dates and times of the event.
When you can deliver relevant and timely messaging to visitors, it streamlines the operational aspects of an event. Digital signs are a must-have to bring more business to your convention center. These offerings will go a long way to attract conferences, conventions, and other events to your center.
At Tupp Signs, we have helped small and big businesses with their signage needs. As modern signs trend toward those digital options, we can answer your questions and help you find the right signage for your convention center. If you are ready to schedule a consultation, give us a call at 302-322-1600.