Whenever you see a great sign, you automatically know two things. First, the business that owns the sign went to great lengths to get it. Second, you can probably trust in their products or solutions, because they look legitimate. All signage is worth the investment, but sometimes, you do not have the financial stability as a new business to afford something as expensive as a fully customized set of channel letters.
Sometimes, you need other options. That’s where wholesale channel letters come in. This could potentially save you a lot of money—if you know the right way to go about it.
What Does Wholesale Mean?
By definition, wholesale means “the business of selling goods in large quantities and at low prices, typically to be sold by retailers at a profit.” You might also think of wholesale as “merchandise sold in bulk.” If we are looking at this in the form of channel letters, it means that you are buying a lot of letters from a merchant at a reduced cost.
Finding Wholesale Channel Letters
Purchasing wholesale channel letters is a little easier than commissioning a fully customized set. You can either go straight to a sign manufacturer or a local signage company to discuss your options. Even if a sign company does not advertise selling wholesale units, reach out to them anyway. Usually, they are willing to make a bargain.
Wholesale channel letters may not be as stylish as other channel letters, but you can still find an assortment of signs with varying elements, such as:
- Size
- Front-lit, back-lit, or combination
- LED illumination
- UL certification
- Font
- Color
Sometimes, sign companies have letters that are left over from other orders. As long as the letters can be linked together on a raceway and have a similar theme, you can use them creatively.
Using Wholesale Channel Letters For Your Business Sign
We at Tupp Signs have seen the scenario before: a business owner who has just started out and is looking for a way to reduce expenses before opening up. Still, as a business owner, you know the importance of attracting customers right away. You may also know that business signage is one of the best ways to advertise your business without recurring costs.
But signage adds up, too. That is why you purchase wholesale channel letters, since the cost of buying in bulk is more affordable. Now, you have a heap of channel letters, and you are not sure what to do. During your bargaining with the local sign company, you may have asked about installation.
Most signage companies are more than happy to help, but before you mount those letters, you need to display them in a way that is going to get you the attention your business deserves.
The good news with wholesale channel letters is that you are not boxed in a one kind of placement or use. You can use other lighting elements, like tube lighting or fairy lights around the sign to add some color. You can change the levels of certain letters, arrange them around a wooden carving or painted mural, bring the letters inside and have them stand along a wall instead of hanging them, or whatever other creative idea you have.
Just because wholesale letters are usually plain in design, it doesn’t mean you are stuck with a less than engaging sign.
Or, you can ask a reputable sign company to make a channel letter sign out of the wholesale letters you have gathered. Perhaps, you can cut on the costs of making the letters and have the company fabricate a small sign featuring your logo instead.
In most cases, it does not take long to make a company sign out of wholesale pieces, since most of the work is already done. That also cuts down on the overall cost of labor.
Looking For Wholesale Channel Letters?
There are a number of reasons why wholesale channel letters are a popular option for many businesses. Not only do you save money, but you can be creative in their application. Wholesale channel letters can be used by any industry, anywhere, especially since you can still choose between a wide variety of colors and sizes.
Getting the best deal on whole channel letter signs is easy when you are working with the right company. Tupp Signs has been manufacturing, designing, installing, and maintaining signs for several decades. We have plenty of options for you to choose from, and we can work with you to meet your budget. Let us know what you need by calling us today or filling out the contact form.