Signs are everywhere, which is why you can’t escape the fact that you need outdoor signage for your business too. Signage does a lot of things, like communicating to customers and advertising your brand. But, just because you need signage doesn’t mean you automatically know which kind of outdoor business sign is the best. Our professional team has help plenty of business owners with their outdoor signs, which is why we have come up with a couple of questions you can ask yourself to help narrow down your options.
Here are the questions to ask when buying outdoor business signs:
1. Where will your outdoor business signs be located?
In other words, do you plan on having the sign mounted to the storefront, or are you aiming to have a freestanding sign that attracts attention? Another way to state this question is, “What kind of traffic are you hoping to attract?” If you want to bring in pedestrians, then you would do well with cabinet signs, channel letters, LED panels, or even simple sidewalk signs.
Vehicular traffic requires a slightly different touch. You will need larger signs with attention-grabbing elements, like electronic message centers, large lettering, and illumination. You may also want to consider the height of the sign. Pylon signs, for instance, are beneficial if your business is situated near a major highway.
2. Do you want to change your sign’s messaging?
What do you plan on expressing to passing traffic? Some businesses that run a lot of promotions might find that having something changeable, like sandwich board signs or electronic message centers is better for their marketing campaigns than more stationary signage. You can take full advantage of LED displays, as well, and be able to update the text and images in real time, from a computer or smartphone. Not only is it convenient, but it saves you money in the long run.
In the end, the amount of money you wish to spend, as well as practicality, will determine which changeable sign type is best for you.
3. Are you concerned about durability?
Some signs are going to last a lifetime while others are meant to be temporary. Consider a sign that can be modified when necessary or refurbished later on. Also, if you are anticipating a logo change, a merger, or something else down the line, make sure the outdoor business signage you choose is going to still fit the bill.
The other thing about durability is in the materials and routine maintenance. Choose a sign of superior quality, one that is built for the elements and uses things like resilient aluminum and UV-protection to prevent weather-related damages. Tupp Signs uses only the best materials for our signs, so you can expect both incredible design and long-lasting strength.
4. Are there local or county regulations or ordinances regarding signage type?
Most towns, cities, and municipalities have ordinances regarding signage, including the size, type, and how you can light it up at night. For instance, you may only be allowed a certain style of illuminated signage. The same applies to shopping centers or rented buildings along a main shopping street. Some organizations will want you to adhere to a certain aesthetic, like all shops having channel letter signs as opposed to cabinet signs. So read up on the rules and know what you need to get the job done.
Tupp Signs can help you get the permits you need to install your brand new outdoor business signage. We are also informed of the sign regulations. Call us, and we will help you out.
5. What outdoor business sign types are within your price range?
Cabinet signs, channel letter signs, pylon signs, and monument signs all vary in style, use, size, and materials, and all of them have their own unique price range—but most cost you over a thousand dollars easily. Proper business signage is a true investment, so be prepared! Also, how you choose to customize your sign will affect the price tag. Illuminated signs cost more than non-illuminated ones, for example.
Remember, you get what you pay for. Many companies will fool you with reduced costs but also cut back on quality. At Tupp Signs, we work with you to provide superior quality signage for an affordable price. You never have to worry about us sacrificing the quality of the sign.
6. Is this new sign going to help me generate new business?
Never forget that the signage you install is going to change how your business is perceived by potential customers. Impressions will be swayed. So, you need to think about your business and what you represent. Accountant agencies do not have the same kind of signage as a floral shop, and a yoga studio isn’t going to use the same design as a hamburger joint.
Make sure your signage reflects your brand image. If you do, then your sign will be a perpetual marketing tool.
Takeaway
Ordering outdoor business signage might seem like an easy task, but you can’t just select any kind of sign and hope it will work. You need to think it through and talk to a professional sign company. Consider things like the size and location of the sign, what it is meant to represent, how much it costs to manufacture and install, and how much time you want to spend on maintenance. Once you can answer those questions, you’ll know which kind of signage is right for you.
Tupp Signs has been in the signage business for decades, so if you are still unsure, why not ask one of our team members? Call us or fill out the contact form. We’ll be in touch.