We have entered an era where things are discovered digitally. As such, you want to take advantage of the digital realm and social media as much as possible. You want a social media profile and presence. More than that, you want customers to engage with your brand online and in-person and to create what is known as “user-generated content” or USG. One way to get USG is to have people snapping pictures of your business signage for Instagram.
Instagram-worthy moments not only showcase your brand in a positive light, but they also create organic marketing opportunities. One of the most effective ways to create these moments is through thoughtful, creative signage. When designed with the customer experience in mind, signage can turn a simple interaction into an Instagram post that promotes your brand for free. Here’s how to use signage to create Instagram-worthy moments for your customers.
Key Takeaways
- Signage can be used as a powerful tool to create Instagram-worthy moments, promoting user-generated content and increasing social media engagement.
- Bold and artistic signage designs, such as neon lights and interactive features, can catch customers’ attention and encourage them to take photos.
- Catchy phrases and inspirational quotes on signage can create memorable moments that motivate customers to share their experience on social media.
- Interactive elements, like selfie mirrors and photo frames, can boost customer engagement and drive visibility through hashtag use and tagging.
- Ensuring your signage is well-lit, strategically placed, and visually appealing helps it stand out in photos and increases its Instagram potential.
1. Incorporate Bold and Artistic Designs
The first step in creating Instagram-worthy signage is to focus on design. Your signage should be visually striking, whether through bold colors, creative graphics, or unique shapes. Customers are naturally drawn to aesthetically pleasing visuals, and they are more likely to snap a photo of something that stands out. A well-designed sign can become the backdrop for countless social media posts. Think about incorporating artistic elements, such as murals, neon lights, or interactive features that invite customers to pose and engage with your brand.
You may also want to incorporate digital elements, such as a QR code that easily allows new customers to scan your signage and give you a follow on social media.
2. Use Catchy, Memorable Phrases
Most of us remember phrases like “live, laugh, love.” While you don’t have to add anything as cliche and tired as that, you should consider using catchy or inspirational phrases on your signage. Whether it’s a clever play on words, a motivational quote, or something that resonates with your target audience, a memorable phrase can encourage customers to take a photo. Phrases that are quirky or relatable are likely to inspire followers to share the image with their own social circles. For instance, a restaurant could use a catchy tagline on its sign that invites customers to share their experience, like “Tag us for a chance to win a free dessert!”
3. Interactive Signage for Customer Engagement
Make your signage more than just a decoration—transform it into an interactive experience. Signs that customers can engage with will not only create memorable moments but also boost your social media presence. For example, incorporating elements such as a selfie mirror, a photo frame, or a hashtag wall gives customers the perfect opportunity to snap a picture. By encouraging customers to use a specific hashtag or tag your brand, you can boost your visibility and encourage others to visit your business in search of their own Instagram-worthy moment.
4. Highlight Unique Elements of Your Brand
Instagram gives users a chance to share their unique experiences with the world. So you need to think about what makes your business a unique experience. Also, how can your signage highlight whatever it is that sets your business apart from the competition? Whether you run a boutique hotel, a high-end coffee shop, or a trendy clothing store, your signage should reflect your brand’s essence. For example, a sign featuring the location’s iconic features or a logo that represents your brand’s personality can become the focal point of a customer’s photo. Your signage should embody your business’s story in a way that makes customers feel like they are part of something exclusive and cool.
5. Leverage Seasonal and Themed Signage
Changing up your signage for different seasons or holidays is a great way to keep things fresh and relevant for your customers. Think of signage that fits the theme of the moment—whether it’s fall colors, summer vibes, or a Christmas wonderland. Seasonal signage allows you to keep your brand top of mind throughout the year and creates an opportunity for customers to share their photos when they’re feeling festive. Temporary, limited-edition signage can create urgency and excitement, making people more likely to take and share photos.
6. Ensure Your Signage is Instagram-Friendly
One of the important elements of having an Instagram-worthy sign is to ensure that it actually looks good in photographs. Place your signage in well-lit areas and at angles that make them easy to photograph at all times of the day. Pay attention to the background as well—your signage should be the star of the photo, but it should also complement the surrounding space. Choose materials and finishes that photograph well and add to the overall aesthetic of the area. Keep in mind that your signage will likely be featured in many different types of photos, from selfies to group shots, so it should be versatile and easy to capture.
If your business runs well into the night, you may want to consider LED or neon signage that glows. Not only do these kinds of lights look good in photographs, but they ensure your brand is visible around the clock.
7. Encourage Customer Participation
Sometimes, all it takes to get a great photo is to encourage your customers to participate. Whether it’s offering a sign with a fun pose suggestion, creating a themed hashtag, or offering incentives like discounts for sharing photos online, getting customers involved can lead to a flood of Instagram posts. A little encouragement can go a long way in getting customers to share their experiences, especially when it’s tied to a tangible reward, like a special offer or recognition.
Get Custom-Made Business Signage from a Local Sign Company like Tupp Signs
Signage can do more than just inform—it can engage and inspire customers, turning everyday moments into Instagram-worthy experiences. By creating visually appealing, interactive, and memorable signage, you can increase your brand’s visibility, attract more foot traffic, and boost your social media presence. Whether it’s through bold designs, catchy phrases, or engaging photo opportunities, signage is a powerful tool in creating moments that customers will love to share.
At Tupp Signs, we understand how to design signage that not only attracts attention but also encourages customers to interact and share. Contact us today at 866-324-7446 to create signage that will have customers snapping pictures and sharing their experiences with your brand.