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Signs have been around since the dawn of civilization. People have always needed to know which way to go or how to tell the pharmacist apart from the tailor. Signs point customers where to go. But when your competitors have their own signs, how do you gain the edge? An increasingly popular choice among many businesses is the electronic message center (EMC). The EMC can be anything from a stock ticket to a running marquee display on a bright LED-lit screen.
When customers see EMCs, they not only who to look for, they get constant updates about what’s going on in store and out in the world. In other words, they interact with your brand, even when they’re not buying—and that is one of the greatest marketing strategies out there.
So, if you’re considering using an electronic message center, here’s what you need to know:
An electronic message center, or an EMC, is a sign that features a display where words, symbols, and images can be digitally presented and changed via remote or automatically. There are other names for EMCs, including:
However, no matter what you decide to call an electronic message center, one thing remains the same: that these signs are flexible, adaptable, dynamic, and most of all, effective in advertising your business.
Who doesn’t want to make an impact? With an EMC, you have the power to tailor your messages for the people you want to sell your services and products to. While the competitors have signs that will be stationary throughout the year, you can get the upper hand by displaying new information as often as you want. EMCs are energy-efficient and don’t require much maintenance once they have been installed.
Because the EMC will come with intuitive software, changing the messages on the board will be quick and hassle-free.
Indoor versions are ideal for advertising the daily special or showing off new merchandise. You can also use EMCS is to draw attention to an area of your store that sees fewer visitors.
On the other hand, outdoor versions are an instant boost in visibility. Since 85-percent of your customer base lives and works within a 5-mile radius of your company, you can use your electronic message center to reach out to them. Don’t miss on the opportunity to attract attention with a brightly lit display that can operate for 24-hours.
Lastly, if you’re seeking an immediate increase in marketing prowess, consider the electronic message display. You then have the opportunity to showcase your brand, website address, hours of operation and more. Being able to convey messages to people in real time is a huge benefit.
EMCs come in a range of sizes for indoor and outdoor use. The signs are made of durable, superior quality material that can withstand various weather conditions, as well as long-lasting LED bulbs.
You have the option to choose between multi-colored displays or tri-color, which is simpler and more affordable for some businesses. Depending on the messages you want to send to your potential customers, one option might be better than the other. Also, you want to consider the viewing angles, pixel resolution, and whether graphical animation is possible.
Once your electronic digital display has been installed, you have the option to announce whatever you desire: sales, promotions, specials, community engagement messages, information, weather, and time. You might opt to show text-only displays, or you can use realistic graphics and animations or video.
Tupp Signs has been helping businesses like yours stand out from the crowd for many years. Since the 1920s, we have expanded from the role as a manufacturer to a complete signage service that can aid in the design, creation, and installation of your new electronic message center.
Every client is treated as an individual, and we take your brand identity seriously. We listen to your goals. That is why we are a top-rated full-service sign company because we know how important signage is to your success.
Want more information about electronic message centers or would like to request a quote? Fill out the contact form and we will be in touch!
