Have you ever wondered does pylon signage really increases brand awareness? Think for a moment about all the times you were unable to locate a business, whether it was because of poor directions, missing or illegible signage, or other factors. You might have found yourself thinking how great it would have been for there to be better, more visible signs to direct you.
Signs are an all-important factor in increasing your visibility to the local consumers and ensuring discovery. In fact, The Signage Foundation conducted a survey and found that 90 percent of consumers believe signs should be large enough for motorists to read when passing by; and another 80 percent reported feeling frustrated when they couldn’t read signs or find them.
This is linked with brand awareness. The more visible you are to potential customers, the more interest and recognition you generate. But there is only one kind of sign that, literally, rises above all the rest: pylon signs.
If you ever wondered does pylon signage really increases brand awareness or how pylon signs benefit your business, keep reading. We’re going to answer all those questions and more.
What Are Pylon Signs?
Pylon signs are everywhere. Some are taller than others, but the defining feature is that they are visible from greater distances. You will often spot pylon signs in front of industrial properties, business parks, and shopping malls. In certain areas, pylon signs rise high above the street to guide people to gas stations, hotels, and fast-food restaurants from interstate roads.
Ways Pylon Signs Increase Brand Awareness
Depending on the kind of business you are running and where you are located, pylon signs can increase both brand awareness and cement your brand identity. Whether you have illuminated or traditional pylon signage, you are letting the surroundings know who and where you are.
Pylon signs have numerous benefits that also help with increasing brand awareness:
Cost-Effective Marketing
Even if you have a custom pylon sign designed and installed, the cost of the sign is going to be one of the best investments ever for your business. Why? Because properly placed signage is a perpetual marketing campaign. This makes pylon signage perfect to increase brand awareness. Once the sign is up, you increase your visibility tenfold.
Furthermore, signs can reduce the cost of customer acquisition. Since a sign is more or less a one-time expense, you don’t have to worry about running ads in the local paper or paying for other forms of advertising to attract people. With a great pylon sign, your business will be seen by all kinds of people, both local and those passing through.
Customizable & Attractive Design
A pylon sign is by no means generic or boring. You can jazz up the details of the sign, and even the architecture, to make the pylon sign stand out among the competition. You can add elements to the pylon sign to have it match the details of the rest of the building, giving the whole property consistency (which is also great for increasing brand awareness).
Additionally, an appealing pylon sign is a wonderful first impression. Potential customers will feel more welcome to stop in and ask questions if your signage is bright, readable, and professional in appearance.
High Visibility
Since pylon signs tower over many other kinds of signage, you know it will be seen at a distance. Even if there are numerous names placed on the sign, when lit up, the sign will become a beacon of sorts. High visibility allows for customers to identify your location, no matter the time of day.
Easy Maintenance
The materials used to construct pylon signs are resilient to all kinds of weather. The inserts printed with business names and logos are usually made of high-grade acrylic that resists fading in the sun. LED illumination can last for many years without needing to be changed. Little updating will have to be done, and it’s even easier to make changes if you have a digital message box.
Materials Used In Making Pylon Signs
Now you know more about pylon signs. You may be thinking of examples you have seen or drive by every day. You’ve learned that pylon signs are fabricated from many materials. They come in thousands of shapes, sizes, and combinations.
Many signs these days are mounted to a single or double steel pole. Some come with reinforced concrete foundations to ensure durability. Sometimes you will see masonry around the base of the pylon sign. This adds elegance to the design while increasing stability.
The lightboxes are usually made of translucent acrylic to allow light to shine through. The cabinets are weather-resistant, too.
Get Your Pylon Sign Today
So, can pylon signs increase brand awareness? You bet! With dozens of customizable options, such as weather-resistant lightboxes, LED message boards, poles, and other architectural elements. Pylon signage can increase your visibility and add consistency to a commercial property. Attractive signs will attract more people and make your business location easy to find, as well.
Interested in getting a pylon sign for your business? Then you are going to need a sign design team and manufacturer with experience and vision. Pylon signs don’t have to be a square or rectangle. You need to think outside the box and get creative signage today.
Ready to see how we can help? Ask us more questions about pylon signs today get in touch! Fill out the contact form and we’ll get back to you soon.