Image matters when it comes to anything corporate. That’s a no-brainer. What may be a bit more confusing is how you develop that image. From business cards to logos and your building’s front entrance, every visual detail sends a message to visitors, customers, and employees. Therefore, if you are looking to make a strong impression […]
A well-designed business sign should be durable, eye-catching, and long-lasting. However, many signs start to fade, crack, or deteriorate after just a few years due to harsh weather, UV exposure, and everyday wear. If your sign is showing signs of aging, it may be time for an upgrade. Steel Art’s custom metal signs are designed […]
If you’re a small business owner, chances are you’ve had to juggle a tight marketing budget. Traditional advertising can feel out of reach, and digital ads often disappear into the noise of an oversaturated market. But there’s a solution that’s both modern and cost-effective: digital signage. Think of digital signage as your silent salesperson—always […]
Rebranding is an exciting time. You are refreshing your company’s image to attract new customers and strengthen your market presence. However, if you wish to make your rebranding efforts truly successful, you need to account for every element, including the visual ones, like your signage. New signage plays a crucial role in communicating your updated […]
In 2023, a Wilmington construction firm was fined over $75,000 for inadequate safety signage, highlighting the critical importance of regulatory compliance in Delaware. Wilmington businesses face unique challenges, from strict OSHA enforcement to the need for multilingual signage to serve our diverse workforce. Regulatory signage isn’t just a legal requirement; it’s a vital tool for […]
For small business owners, visibility is everything. Your outdoor signage isn’t just a marker; it’s the first impression customers have of your brand. If your signage isn’t eye-catching, easy to read, or placed strategically, you might as well be invisible. The good news? You don’t need a design degree to create effective outdoor signage. […]
When it comes to your business signage, a generic approach simply doesn’t cut it. You need to stand out, to be unique. After all, every business has a unique brand story, location, and customers. In other words, custom business signs are a necessity rather than an option. Here is why one-size-fits-all signage solutions will not […]
Attracting customers and reinforcing brand identity can be challenging with marketing and signage. In fact, having custom-made, high-quality signage is one of the best ways to market your brand without any added effort. That said, simply having signage isn’t enough—you need to evaluate its performance to ensure it is delivering the results you want. By […]
The quality of a business sign plays a crucial role in brand perception. A well-crafted sign conveys professionalism and trust, while a poorly finished one can make even a reputable business look unpolished. The difference often comes down to the materials and finishing techniques used. Understanding these distinctions can help you invest in signage that […]
Business signage is an influential tool that attracts customers and keeps your brand identity strong. Unfortunately, signs are not impervious to wear and tear—or to becoming outdated. Fading colors, outdated logos, or damaged materials can make a business look unprofessional and uninviting. If you notice that any of your business signage appears a little less […]
