No matter your business, you probably have a budget for your signage. Remember that signage is an excellent tool for your marketing strategy. You can use it to represent your brand, enhance your decor, and boost the customer experience. However, that all comes at a cost. If you are looking for the estimated costs of these signs, here are a few things to keep in mind.
The Cost of Signage
If you want to create a budget for your signs, there are costs to consider. For the most part, signage can cost between $300 to $5,000. Basic signs with minimal electronics can range from $50 to $1,000. However, those larger freestanding structures can often range up to over $200,000. Creating a sign is a great way to capture the public’s attention. Plus, these signs can send the right message, whether it is the day or night. Let’s break down the costs of these signs.
Business Signs
A standard small business sign could cost anywhere from $10 to $100,000, depending on the type of sign. Some of the least expensive options run about $100, but they will not include installation or electrical components. A few higher-end products, like LED signs, could be priced at $150 to $300 per square foot.
Outdoor electronic signs can be a little more expensive. Most signs will be priced in the $5,000 to $10,000 range. If you want a sign with no lighting, you could pick up an option starting at $50. Any signage requiring a concrete base or a pole to secure it will begin at $20,000.
Outdoor LED signs are the perfect way to attract some attention. You can add interest and color with a customized message. Along with that, you will be able to change the wording at any time with this type of signage. These signs begin at $750 and will go higher with more features. Paying $20,000 for a messaging center is not uncommon if you want a professionally designed sign with installation.
Budget-Friendly Options
Most signs do not have to be expensive. Vinyl letter pricing ranges from $1 to $3 per letter. Most designs will be under $100. While you can order most of these letters online, an experienced sign company can install the professional-looking ones on your windows for around $100 to $200.
For years, neon signs have illuminated the windows of many businesses. These signs provide your business with a vintage or classic look. Neon signs are excellent options if you want something flashy but need to stay on a budget. Most of these signs will range from $50 to $800. It could be more money if you need a new outlet to plug in the sign. Neon signs with multiple colors and complicated designs will cost more than simple ones.
Making a Statement
Channel letter signs can add depth to your building with three-dimensional words. These signs cost more than other options, but they use more material and are harder to construct. Channel letter signs will cost anywhere from $4,000 to $20,000, depending on the lighting and size options. If you want a reverse channel letter sign, add about 30% more to the price.
Outdoor lighted signs are some of the least expensive options. With its simplicity, this signage is a great way to give your business a modern look without being too flashy. It is an excellent alternative to those LED signs. These signs usually are smaller and use only a single color for backlighting. You can expect to pay about $500 to $5,000 for these signs.
Consider a pole or pylon sign if you want to grab attention from a distance. Billboards on the highway can often cost several thousand dollars. If you want a standard pole or pylon sign, the costs can be around $20,000 to $100,000 for most sizes.
Another popular option is the monument sign. You will often see these signs near a rock wall or other landscaping element. They are designed to fit into the current look of the building. If you want a very broad or tall one, then the prices start at $5,000.
Installation and Permit Costs
After you have purchased the sign, you will want to hire someone to install it. Most installation costs range from $2,000 to $5,000. Depending on the company, they may have already included installation in the price of the sign. Installation costs can vary. As you may have guessed, the costs depend on the size and type of the signage. For example, installing a digital messaging center is more extensive than hanging a flat sign on a building. If the sign requires electrical wiring, it can add a few hundred dollars to the installation costs.
DIY Signage Installation vs. Hiring a Professional
You might be tempted to save money and install the sign by yourself, but that is never a good idea. Most permanent signs need the expertise of a professional installation company, especially if they will be located in areas that are difficult to reach or are larger than the average sign. Most professional companies will be happy to help you find the right signage to meet your budget.
Reach Out To Tupp Signs
At Tupp Signs, we have been in business since 1928 and have worked with all types of companies. We can help you find a sign that will not break the bank. If you want to schedule a consultation, call us at 302-322-1600.